in Telemarketing, Telesales

Is Telemarketing a Profitable Route to Market for UK Companies?

Well, obviously every company and sales situation is different, but it appears that overall the answer is a resounding YES! Research by the DMA Contact Centres and Telemarketing Council has recently shown that businesses continue to underestimate the very effective results from telemarketing. The large majority of companies surveyed – 92% – said that it is effective, making it totally […]

in General

What is the cost of an unhappy customer?

  Studies have shown that unhappy or dissatisfied customers can have a much greater impact on your business than your happiest customers.  The reason being that an unhappy customer is much more likely to want to share a bad customer experience than a good one!  Maybe it is just a reflection of the human thought […]

in Telemarketing

New TEAM promotions from within!

Marc Shakespeare – Team Leader for Financial Services Clients Marc has been with the company for 3 years and has predominantly focused on Financial Service campaigns for clients. Marc’s previous work experience has been as a team leader with a major insurer, within a call centre environment. This combined with the experience he has gained […]

in General, Telemarketing

B2B Telemarketing Companies

 Ten Tips to a Successful B2B Telemarketing Campaign  1. Data – This is the key to gain campaign success – both for direct mail campaigns and telemarketing campaigns. It is imperative that your data is cleaned regularly – every 6 months you can expect 40% of your records to have some change, whether it be […]

in General, Telemarketing

Telemarketing Is Not Childs Play

  All businesses need telemarketing. All businesses need to constantly look for prospects and set successful meetings with them. This is a crucial part of your business. Quite simply the more time you spend with prospects, the more profits you can make. Maximizing sales people’s time is money and will mean that you are attracting […]

in Industry News, Telemarketing

DM Design fined £90,000 over cold-calling

A Scottish firm has been fined £90,000 for “blighting” the public with thousands of unwanted marketing calls. DM Design, based in Cumbernauld, drew almost 2,000 complaints to the Information Commissioner’s Office (ICO) and the Telephone Preference Service. The fitted kitchen company consistently failed to check if individuals had opted out of receiving marketing calls. The […]

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