in General, Telemarketing, Telesales

Keep it Simple!

In this technological age we are all now bombarded with clever marketing tricks across all types of media. However, people are as receptive as ever to someone who keeps things simple. Clear goals, straight talking and a common sense approach have always been the basis of good communication in telemarketing. They are as important today as […]

in General, Telemarketing, Telesales

Make a Customer, Not a Sale.

If instead of striving to sell a product or service, or trying to book an appointment or demonstration, maybe a better focus of your thinking might be to concentrate on building relationships. As experienced sales people know, if you can position yourself in the eyes of your client as a knowledgeable, solid authority in your […]

in General

Don’t be told you are good at selling!

Surely in vain the net is spread in the sight of any bird – it’s an old proverb but it certainly rings true in the world of telemarketing. If a prospective customer sees a telemarketer as a salesperson on the other end of the phone then it really is going to be an uphill battle convincing […]

in Telemarketing

Knowledge Is Power in Telemarketing

One of the most important things that a telemarketer can do is to understand their clients business and the industry that they are operating in.  And when we say understand we mean really understand!  So why does taking the time to learn about the industry you are selling in really matter so much? Getting past the […]

in Call centre, General

Robots best for Telemarketing?

In the 1950’s, long before the emergence of cutting-edge office technology and the computer age there was already formulated a myth: that machines would one day completely replace humans in the offices of the future. Today, in times of factory robots, drones, digital channels and automation that myth resurfaces, although not with the same force. However, a recent study has shown the enormous […]

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