Email Campaigns | Team Telemarketing

Email Marketing Campaigns are a powerful way of engaging with your customer base for both B2B and B2C businesses by keeping an essential dialogue open between your business, existing and potential customers.

Email Marketing

Since the introduction of GDPR much has been said about the death of email marketing as a strategy for business promotion. however, at Team Telemarketing we see email campaigns as a tried and tested method of engaging with customers, both old and new, that can be operated effectively within the remit of the General Data Protection Regulation (GDPR) (EU) 2016/679.

The keys to effective, and legal, email campaigns is understanding your market and constructing campaigns that are appropriate for B2C or B2B marketing. With B2B, direct marketing is recognised as a legitimate interest under Recital 47 of the GDPR and is deemed a legal basis for processing the data, however for B2C explicit consent must be given prior to any form of email marketing by way of an ‘opt-in’ process. In both instances, an ‘opt-out’ process must be freely available to the recipients.

Establish Goals

The first step of any email campaign should be identifying to whom you are to broadcast and what you want the campaign to achieve – what do you want the recipients to do upon receipt?

Establish Audience

Once you know what you want to achieve, we need to establish the audience for the receipt of the emails. This can be a little complex but such sources as ‘opt-in’ email newsletter forms or ‘opt-in’ lists from previous purchasers are common sources.

Broadcast Emails

With the relevant contact data in place, we will construct your marketing email(s) and broadcast the campaign email using a variety of software solutions with multiple options that we will discuss with you during our initial meeting.

Analyse Data

The key to any marketing promotion is that the results should be measurable. We will track all of the broadcast emails and provide basic data, such as if it was opened or forwarded, to more complex data, such as whether it led to an online purchase, for example, if required.

GET IN TOUCH

Have questions?

If you would like to find out more about how email marketing campaigns can help your company and how Team Telemarketing can help, please don’t hesitate to contact us.

1b Stratford Court, Cranmore Boulevard, Shirley, Solihull B90 4QT

03333 079191

sales@teamtelemarketing.co.uk

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