The customer buying process is quite simply an understanding of the customers journey when deciding to buy a product or service. Understanding your customers buying process is one of the most important elements to the success of any business or brand who is wanting to develop and entice more sales. It also enables you to […]
Creating a marketing strategy can be daunting for new business owners and start ups, but it doesn’t have to be as complicated as it may first seem. Creating a marketing plan with the core basics can help you to see what is needed to be done in extension to your goals and ideas. This post […]
General Data Protection Regulation, better known as GDPR, will be coming into effect in May 2018, and if you haven’t got yourself sorted for the big changes on how your business will be allowed to use and handle information of customers, you may want to start now. Europe’s data protection rules are set to undergo […]
Improving Your Marketing Efforts – How To: Focus on Identifying Their Problem!! Project yourself as a helper and a solution provider. Don’t focus too much on your product, rather focus on the value it provides to your customer. Learn to sell the benefits of your product – By that we mean DEMONSTRATE to the consumer […]
Social media monitoring has become a huge part of successful online marketing in recent years. It gives you the ability to monitor how effective your social media presence is, as well as, provide strategies on how to improve it. Here are a few of the best social media monitoring tools that are reliable: 1. Awario […]
If your business is using social media (and if it isn’t, read why it should be), then you are probably using the BIG 3 – Facebook, Twitter, and LinkedIn. You might have overlooked Google Plus (also known as Google+). It might not be the biggest party around, but it is still very relevant, especially if you […]
Keeping up with all the new functions and technologies being packaged within your mobile phone is now a challenge with phone companies pushing the boundaries of what you can carry around in your pocket constantly. The future of the telephone is an exciting one, more so is the future of the home telephone. Landlines are […]
What is Database cleansing? Data cleansing is deleting, modifying and updating out of date, inaccurate or duplicated data. This is extremely important if you wish to maintain a smooth workflow that is data dependent. For example if a client’s email address has not been recorded correctly, an automated email system you have set up will […]
Social Media Marketing Is Important Social media marketing is important because its the new way of doing business – It is the new golf course, the new lunch meeting. If your brand doesn’t have any social channels, you almost don’t exist in today’s modern society and for the younger demographic of consumers. When businesses don’t adapt […]
Social Media used to be purely social – Fun posts and photos between friends and family. Today it is also a place where businesses communicate with their customers and promote their latest products and services. If your business doesn’t have a social media strategy it is losing out on excellent opportunities to build and maintain […]
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