What is the cost of an unhappy customer?

Studies have shown that unhappy or dissatisfied customers can have a much greater impact on your business than your happiest customers.  The reason being that an unhappy customer is much more likely to want to share a bad customer experience than a good one!  Maybe it is just a reflection of the human thought process, but it seems that people just really like sharing bad news – so don’t let the “bad news” that can spread like wildfire be a bad review or complaint about your business.