DM Design fined £90,000 over cold-calling
A Scottish firm has been fined £90,000 for “blighting” the public with thousands of unwanted marketing calls.
DM Design, based in Cumbernauld, drew almost 2,000 complaints to the Information Commissioner’s Office (ICO) and the Telephone Preference Service.
The fitted kitchen company consistently failed to check if individuals had opted out of receiving marketing calls.
The fine was the first issued in the UK but the ICO said other firms faced complaints and more fines would follow.
This really does demonstrate how the Telephone Preference Service together with the enforcement of breaches of conduct can be a major factor in ridding the industry of companies who follow bad practices. £90,000 is more than a slap on the wrist for the SME involved in this instance.
