Telemarketing Good Practices

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Telemarketing good practices are no different from any good business practices. Here are four classics: Set concrete goals for marketing programs by defining what you want to gain. Make your goals clear, realistic, and measurable. Track and understand customer data so that you know who your most profitable customers are. You want to know the […]

Unified Communications (UC) Platforms

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The year 2012 is the target time frame of a majority of European organisations unified communications (UC) platforms, according to a recent survey. Aspect, a vendor of UC technology, surveyed 237 companies located in 13 European countries on their UC plans and perceptions. UC is the integration of real time communications like telephony, instant messaging, […]

The BP “Clean Up” Telemarketing Scam

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One of the latest telemarketing scams comes in the wake, so to speak, of the BP oil spill in the Gulf of Mexico. Scam artists are busy trying to impress people with hot stock tips concerning companies with new clean-up technologies. This particular telemarketing scam is just the latest variation in the well-worn “pump and […]

Refresher Training for Telemarketers

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Regular refresher training for telemarketing workers is a good idea, and summertime may be the ideal time for it, due to the high number of people away on holiday and therefore unavailable. Sometimes, in the thick of day-to-day calling, it is easy to forget some of the underlying fundamentals of telemarketing training. For instance, it […]

Call centres could soon be using Tweets

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Call centres could soon be using Tweets as well as SMS, voice calls, and emails as a means of improved customer service operations. IPscape, an Australian cloud-based vendor of telemarketing contact centre products now has a beta release product that uses Twitter as part of its multi-channel solution for contact centre technology. With this capability, contact centre […]

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