Telemarketing Good Practices

Telemarketing good practices are no different from any good business practices. Here are four classics:

• Set concrete goals for marketing programs by defining what you want to gain. Make your goals clear, realistic, and measurable.
• Track and understand customer data so that you know who your most profitable customers are. You want to know the characteristics of organisations that purchase your products and services. Keep on top of trends in the customer database so that you can more accurately target your new prospects.
• Take advantage of telemarketing’s inherent flexibility by listening to your market and adapting your message accordingly when you need to. Verbal communication can be easily adapted to new circumstances. Listening to telemarketing calls regularly will help you uncover market changes that mean you need to modify your message to keep up.
• In all your marketing communication, focus on the real benefits of your product or service. Focusing on your product or service’s features does little. It’s the benefits that sell, so avoid empty buzzwords and boring lists of features.