Three ways to improve your telemarketing pitch
Your telemarketing pitch can make a big difference in your campaign’s success, and making little changes can have a far greater impact than you first imagined.
The perfect pitch won’t just land on your lap though, it will take trial, error and experience to build it and get it right, often you will need to make tweaks, or improvements depending on what you find is both effective and ineffective, we’re sharing three simple ways you can improve your pitch instantly.
Focus on the their needs, instead of your own
One of the quickest ways to kill a telemarketing campaign is by focusing on your business needs instead of the needs of the customer.
When your prospect answers the call they’re not going to be interested in how many years of business you have had or how many awards you’ve won, they’re going to working out pretty quickly whether this conversation is waste of their time or not, and as a result you can set the tone pretty fast in making that decision for them by being self indulgent.
Focusing on the needs of your customer and finding a way that your business, product or service can fit for them, will definitely be a more successful approach, instead of trying to sell a person or a business something based on your recommendation
Focus on finding solutions not one size fits all
Determining how your product or service can be something your prospect wants or needs will take clever rapport building and will require you to ask the right questions to tailor the unique selling points of your businesses offering.
Finding out what the customer may be struggling with, or has weaknesses with can help you build a solution for them using your services, offering them a personalised experience, where not only have you found a way that your product or service can be genuinely useful to your prospect, but also the customer will feel valued as you have taken the time to consider their needs.
To determine how you can personalise your products and services to the customer’s need is simple, ask questions and find out more about the business processes depending on their industry and the nature of your product.
For example if you were a private healthcare service you would ask questions relating to their wait times for appointments, and elude to other common issues in the national healthcare systems, such as surgery times etc, there are many ways to find holes in the current services your prospect may be using when you ask the right questions and take the time identify them.
Fine tune your objection handling
Fine tuning your objection handling will put you ahead of the game, so ensuring that you can have confidence to do so and carry out objection handling with conviction is a must.
It will be extremely rare that your prospect is instantly interested in the products or services you have pitched to them, so recognising that you will be questioned and the types of questions you will be frequently asked by prospects for your particular niche is essential for being able to tackle them instantly.
You can either build an understanding over time of what the common questions and objections are for your particular campaign, and build on them gradually to improve and find ways to over turn the objections, or you can look into your industry and find the most common concerns that prospects are likely to have when approached about purchasing your particular products or services.