in Telemarketing

Best calling times?

Is there is best calling time for outbound calls? The answers to this are many and varied. It all depends on your target audience and the service or product you are offering.  B2B calling times tend to be business hours as you would expect peaking in the late afternoon. According to statistics, calls made offering […]

in Telemarketing

Mascots and Marketing

When it comes to marketing mascots seem to be the flavour of the decade. The most popular marketing mascots at the moment being the insurance dog “Churchill” and compare the markets campaign – “compare” the meerkat featuring “Alexandra” the meerkat. The genius of these adverts cannot be underestimated and will no doubt make the companies involved […]

in Telemarketing

Tips for Getting Through Gatekeepers.

One skill in telemarketing is getting past “gatekeepers” to actually speak to a decision maker. 1. Be assertive (Not to be confused with aggressive!) You need to sound like you have authority and have important information for the decision maker. Ask for the decision maker by first name and give you own name before they ask who […]

in Telemarketing

A Merry Christmas to all!

Thanks to everyone who has taken the time to read our blogs this year. We will be back in the New Year with more discussion topics. A special thanks to the people who commented on any of the articles published. Call centres and telemarketing agencies are vibrant places where many a subject gets discussed so […]

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