Customer Relationship Management (CRM) and Telemarketing

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Customer Relationship Management (CRM) is a common telemarketing solution to the clients’ customer retention problems.  Research of consumer spending patterns has shown that customers who feel loyal and satisfied are more likely to become repeat customers.  This will lower a business’s customer acquisition costs and build brand recognition, both of which can translate into an […]

Developing Telemarketing Skills

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Many businesses have a difficult time developing their telemarketing staff because they choose people that are not cut out for the business. No one would argue that not everyone can become a doctor or a scientist, but for some reason business often thing that they can hire telemarketers, give them a script and a headset […]

What Makes a Good Telemarketer?

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B2B telemarketing is a sales profession that is obviously honed and perfected over the course of a person’s career – but what makes an ideal candidate for a career in telemarketing? Well, people can be taught the basics and learn certain skills through training sessions, but ultimately it comes down to owning certain qualities and […]

Use a positive approach in telemarketing management!

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Call centre management is not an easy task especially when you are dealing with outbound telemarketing because although your staff are sales professionals, they are people not robots.  Therefore, you have the power to build your team’s confidence or tear it down. Think about how many more sales and leads your telesales staff are going to bring […]

Does The Quality of Call Centre Equipment Matter?

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Your telemarketing sales teams are professionals and as such the need to have the correct equipment in the call centre is critical to their success and subsequentally your organisation’s success. There is certain equipment that every call centre must have in order to run smoothly and effectively. For instance, you sale staff must have an […]

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