Developing Telemarketing Skills

Many businesses have a difficult time developing their telemarketing staff because they choose people that are not cut out for the business. No one would argue that not everyone can become a doctor or a scientist, but for some reason business often thing that they can hire telemarketers, give them a script and a headset and they will be successful.

Telesales is a profession and (just like a surgeon is skilled with his or her hands) a telemarketer is skilled with their words and has to possess a personality that is conducive with the profession. If closing a sale or appointment does not excite a telemarketer, they are probably in the wrong profession.

However, those that do have raw talent can be developed into productive and successful telemarketers. Therefore, the telesales professional needs skills that actually help to grow the company. For instance, a sales professional should know how to handle resistance and conflict and they should know how to relay excitement to the company in which they are speaking. Moreover, telemarketing professionals need to learn cultural sensitivities, which is crucial when you are on the phone and cannot see the person.

Finally, the last skill a good telemarketer needs to possess is strong closing skills, because if you tell a client about a product and they are interested, if there are no closing skills, the sale or appointment can be lost.