What Makes a Good Telemarketer?
B2B telemarketing is a sales profession that is obviously honed and perfected over the course of a person’s career – but what makes an ideal candidate for a career in telemarketing?
Well, people can be taught the basics and learn certain skills through training sessions, but ultimately it comes down to owning certain qualities and without them, the telemarketer will always struggle to reach the pinnacle of their profession. Some of these characteristics for telesales professionals include the ability to fully understand the products in which they are introducing to potential clients. Let’s face it, if the telemarketer cannot answer specific questions about the product or service they are selling, it is unlikely that they will ever have high sales or appointment making ratios. Therefore, the ability to be able to absorb the fundamentals of the product or service is critical in order to succeed as a telemarketer.
Of course, an important quality is that telemarketers need to possess a courteous nature even when being turned down by a prospect. If a telesales professional remains kind and courteous even when their proposition is turned down, the client can remember that and may just make a call days later to finalise a sale. Moreover, telemarketing professionals hear a lot of “no’s” so they must possess a high level of resiliency and realise that the rejection is not personal.
