What is a data cleanse campaign?
Almost all businesses collect data to gain insight into their products and services to build a better of understand of their customer’s needs and wants, however, there is usually a lot of data to filter through before you can get to the information you really need to make more informed business and design decisions.
The filtering of unnecessary information is something called data cleansing and is a process that can save data analysts a lot of time investment by ensuring they only have the information they need to move forward and quickly establish what will and won’t work.
What is data cleansing?
Data cleansing is an essential process that removes data points that are not relevant in order to make sure the collection of data needed is as accurate as possible.
To ensure you have consistent data you need to remove any of the unwanted items known as ‘rogue data’ – a thorough data cleanse will help your business:
- Remove unwanted information
- Collate the good data
- Standardise
- Repair formatting issues across the database
- Identify missing data and resolve
Why is data cleansing important?
Data cleansing is important because it helps your business develop and grow in the right direction and saves you a huge investment of time and money with various trial and error methods, instead pinpointing the accurate data needed to improve and further develop products and services.
- Increasing engagement: Following a thorough data cleanse, the information left for final analysis will represent your target audience that needs your main focus and the profile of customer who will likely be more engaged than the broader market.
- Helps make informed business decisions: The future can’t be predict but you can measure customer’s behavioural habits when they are engaging with different products that can help your business make informed decisions to better the service they are delivering.
- Better data mapping: Data mapping is something most businesses use to transfer their data across formats and systems, essentially connecting the right data with the right areas of your business so that it can be easily transferred.
