Rethinking The Way You Communicate With Your Customers
The Coronavirus outbreak has caused unprecedented disruption to businesses all over the UK and worldwide. Most businesses will have a projection of not being able to hit their financial targets this year due to the global pandemic and restrictions made on businesses relating to movement during this time.
Whilst the coronavirus continues to put pressure on businesses of all sizes, now there is no better time to evaluate and rethink your entire marketing process and the way your business communicates with customers. It doesn’t have to be all doom and gloom, it could be a positive opportunity for you to take simple steps to developing an even more engaging marketing movement for your business. Being proactive and positive about finding new ways to maintain and build customer relationships during this time is likely to make a huge impact on your business moving forward, and putting you ahead of your competitors when the restrictions are eventually lifted.
There is no better time than now to show your customers that you care and to reiterate the value their custom has on your business, whilst supporting your customer relationships on both a personal and professional level.
It is important to take a closer look at your sales and marketing team as an overall, and find where your weak spots are in marketing development. How can you support your team to inspire forward thinking and ongoing success? Ensuring your team can adapt to new working conditions as fluidly as possible is essential for getting the wheels moving in the evaluation of your strategy. Making sure your sales and marketing teams can work fluently together, with a mutual understanding of the clear goals and strategies that need to be implemented is imperative. Facilitating their ability to do this concisely will help with pulling your teams focus back into the business.
Social distancing has dampened the ability to connect with customers in some lengths, but in other ways this could be an opportunity to tighten those connections and build better working relationships despite the distancing rules that we expect to see for many months. The amount of remote platforms and business tools we have available to us to use during this pandemic is amazing, and all of them should be utilised, with use being strengthened whilst we continue to social distance.
As always, whilst using these remote platform, it is important to remember you must add real value to every piece of content and every communication with your customers. Offering genuine and valuable communication is essential, how can you support your B2B customers during this time?
Understanding that your customers will be in a similar boat to you, with a lot of uncertainty plaguing their business will help you to be able to build relevant communication, as well as allowing you to offer something that is genuinely valuable to your customers. Do you really know what your customers need right now?
If you can harness what your customers need the most right now and evaluate how you can adapt your services to offer them something of genuine use to them, you will really be onto a winner during this difficult time. Take the time to go over what you already offer to your B2B customers and how you can develop, strengthen and even improve your services into something that will be really valuable to your customers.
Now is not the time to focus on the hard selling and product education, it is time to reconnect, listen and co-operate with your customers. Using these difficult times to get closer to your customers and mutually support each other is the most important thing you can do.
If you are lacking the facilities to maintain these connections or need a fresh perspective on your sales and marketing strategies during the Coronavirus outbreak – Team Telemarketing would love to help. Our team of experts are here to support your business and can help to get a real grasp on the next steps your business needs to take in terms of marketing.