Improving Your Sales Pipeline
Is your sales pipeline struggling to navigate positive results? Your business could be missing out on some great sales opportunities and you may not be making the most of your leads as a result. So how can you improve your sales pipeline in a way that doesn’t involve over the top investment but entices better results? Team Telemarketing investigates…
FIND AN INDIVIDUAL APPROACH TO EACH CUSTOMER
Personalisation in marketing has become a huge consumer interest, and has been proven to be more effective than a one method fits all prototype approach to your sales and customers. Even though your customers will have similar needs, their buying behaviour is not necessarily the same at all. Some customer will sail through the sales pipeline without any bumps in the road, however a lot of customers will need that little push in the right direction.
Some will require small guidance, with just a follow up call and some will need multiple meetings, and constant communication to get to the desired outcome at the end of the sales pipeline. This needs to be identified in the immediate instance and putting the options out there will give your customer more confidence to proceed.
UTILISE CRM’s
CRMs will give you all the data and functionality you need to ensure that you are talking with good leads, which will conlcude in the closing of a deal in the most efficient way possible. It also allows you to step back and see the bigger picture, enabling you to set strategic goals based on your existing sales pipeline and the possibilities of growth.
USE REFERRAL SCHEMES
Using referral schemes are one of the most effective ways to keep your sales pipeline brimming with engaged leads and potential sales. There is no better advert for your business than your current customers, and coming up with an enticing referral scheme with enable you to attract a large number of leads. Referral schemes can be created in the most basic of forms, but can be vitally effective when your business sales pipeline is struggling.
