Three Ways To Make Your Cold Calling Stand Out Positively
Cold calling has always been presented with a stigma of negativity, but can be so valuable for small and medium businesses trying to connect with customers and introduce their brand or product to their target markets. Making your cold calling stand out for the right reasons can seem like a difficult task.
Leave behind the mundane script…
Using a script when you are cold calling should only be for guideline purposes, and to keep you on track with controlling the call should you fall off subject or need to overturn objections. Reading a script word for word can be heard very easily, and making people feel like they are just another person to read a script to on the end of the phone, they’re not going to get an authentic impression of your brand and products/services.
Let the conversation flow with just some key notes as opposed to a script, you need to make the conversation relevant to the prospective customer, which will require more open questions related to the customers unique needs and wants. Every customer will have a different response to your cold call so ensuring that you don’t come at customers with a one size fits all solution is essential for better conversations and conversions.
Listening is the key to creating conversion…
Instead of bombarding your customer with one hundred reasons why they should purchase your products and services, which can be exhausting and overwhelming for the customer. Listening to your customer by asking important open questions, can help you find one reason why the product or service you are pushing is perfect for this customer personally.
Finding that one reason will be worth a thousand if it leads to a sale and makes the customer feel that their needs and wants are being met. You will find lots more to offer and benefit your customer when you listen to them and understand their priorities, as well as making the customer feel like they are personally benefiting from your products or services.
Lead with empathy…
Let’s face it, 2020 has been a struggle for all of us and acknowledging that is essential for reaching customers in the best way possible. Leading your cold calling campaigns with empathy should be a priority for every business who uses this method of sales and outreach to potential customers.
Taking a genuine interest in your prospects wellbeing, will be hugely appreciated by many and is likely to encourage conversation with your customers, and engage them in your products and services more.