Three Ways To Make Your Cold Calling Leave The Right Impression

Cold calling is one of the most frowned upon marketing methods for many businesses, but can be so effective if it’s well researched and done correctly. We would go as far to say that cold calling is an art and shouldn’t be carried out by just anyone, you can really tell the quality of a call by the experience and the training of the individual. We are sharing some tips on making your cold calls leave the right impression on your prospects.

Make Your Mark…

Instantly taking control of the call, whilst demonstrating confidence in what you’re talking about will help you make your mark on the call and engage your prospect with your presence. Your telemarketing cold call will be an interruption to your prospect’s day, so ensuring you make your mark as quickly as possible is absolutely essential for gaining any positive interaction at the other end of the phone.

Know Your Stuff…

Make sure you have a wealth of knowledge in the products and services you are about to push onto an unsuspecting prospect, and make sure you can overturn their objectives with clear and concise solutions that will keep them engaged throughout the call. Some of this knowledge comes with experience, so don’t expect to always get it right when you’re first starting out, but you will grow to understand through knock backs what works and what doesn’t in cold calling.

Know what your business, products and services offer and solve in everyday life situations, and know their worth. Your customers won’t believe in any of the above if you don’t believe in it too, so make sure you really know your stuff and offer a full understanding to your customers.

Learn Something From Every Rejection…

The best way to build confidence and resilience in cold calling is to get knocked back by prospects. It can be hard to get used to when you are first starting out, but don’t take those rejections as failures, write down their reasons for rejection and find ways to challenge that rejection if it should ever come back up again. Learning from your call mistakes, and how you could have offered a better call is important, you should never think you’re too good or experienced to learn something from a customer’s negative response. Ultimately it is your job to sell the products and services to the customer, so their rejection is feedback that you need to be mindful of.