Three Things We Have Learned About Telemarketing In 2020

With 2020 finally coming to an end, most of us will be happy to see the end of it. Although it has been a year to forget for many reasons, the lessons we can take from this year are very important. Telemarketing has thrived throughout 2020 in some ways and when it has been done right. We are sharing some of the things we have learned about telemarketing this year.

LISTEN, LISTEN & LISTEN SOME MORE…

Listening is one of the most powerful tools you can use in telemarketing and this tool has heightened in importance and priority during 2020. Listening to your customers or clients, and taking in everything they have experienced during these unprecedented times, is so valuable and can not only help you to create a more unique experience for them, but will give that person a feeling of being acknowledged and cared about during a very distant time in our lives.

EMPATHY LEADS THE WAY…

Having empathy is something you can’t teach, as such, it is more something we have learned to work harder to offer during the coronavirus pandemic, to not only family and friends, but to everybody we come across in these times. Empathy is such a small gesture that can make a big difference to not only a customer or client’s experience, but to their lives in general, this year has been tough for all of us, so displaying empathy can make such a difference to everybody.

THERE IS ALWAYS OPPORTUNITY TO ADAPT…

One of the things we have all had to do this year is adapt to a different way of life and especially adapting to a different way of working. Many of us have been working from home, and not working as closely together as we are used to in office environments. Telemarketing teams are used to working together in close proximity to achieve overall team goals, but with the pandemic hitting many businesses have had to make the decision to work from a distance and connect in other ways to bring teams together and keep the company goals and ethos alive by adapting.