The Ease Of Outsourcing Your Appointment Setting
Appointment setting has been considered one of the most difficult areas of business development and marketing that businesses will face when attempting to boost sales and attract customers. However, this complex task is an absolute must for most small and medium businesses and startups, which can be crucial in the growth and success of your company.
Appointment setting is the task undertaken by businesses to offer a first impression to the target audience they want to convert into customers. This can be done through many communication lines, but most popular and most successfully, telemarketing is the best choice for optimum results. The goal is to set an appointment with the prospect, so that a salesperson can follow up and introduce them to the product and services your business wants to offer them. If you can get past the appointment setting process with a prospect you are much more likely to sell the product to them, gaining a customer and seeing growth for your business.
So why should you outsource your appointment setting?
If you have a sales team, it is really important that they work on generating and converting leads into sales. Appointment setters are a completely different part but equally crucial part of the puzzle when it comes to generating the sale.
Appointment setters will usually work on cold calling and contacting a generalised target audience, this ensures your sales teams are working hard to convert leads into sales and attending appointments to generate interest in your product or services.
Here are a few reasons why you should outsource your appointment setting needs…
- As touched on earlier, your sales team should be spending their precious time on converting leads into sales, not cold calling prospects. Outsourcing your appointment setting will ensure your sales team spend more time on the right end of the sales pipeline by attending appointments and introducing prospects to products, instead of wasting time cold calling.
- You will need to employ a whole team of people to be your appointment setters and an experienced manager to take care of that team too, which can be a real HR headache when you just need to get up and running as soon as possible. Outsourcing gives you the freedom to employ a team that already has a wealth of experience, and can be more cost efficient too.
- When you outsource to a company who specialises in appointment setting and have worked with a large number of clients in a large number of industries (like Team Telemarketing), you are more likely to see great results from a team using methods that are proven to work and a team of proactive professionals.
Team Telemarketing offer a fantastic appointment setting service that has been used by some of the biggest businesses in the UK. Our services are run by professionals trained to identify opportunities, qualify prospects, and deal with objections. Our calls are unscripted and we get through to the decision-makers. Our specialists speak with authority about your sector, your company, your products and services and your criteria for ideal prospects.