The Difference Between Telesales & Telemarketing
Something that is often overlooked is the difference between telesales and telemarketing. Usually, people think it’s the same as the other, but they do in fact represent different elements of the sales and marketing industry.
There are distinct values that are gained from each, and utilised correctly can improve the success of your business.
Telesales is providing a product or service with the full intention of selling it to the person on the other end of the telephone.
Telesales offers a wide approach, that usually works well with a new product or that would appeal to a larger demographic, such as homeowners. Telesales is often referred to as non targeted cold calling, and is most common with B2C companies attempting to sell to large markets, the reason it is such a popular method in this industry is because you can quickly and easily reach high numbers of people. Telesales campaigns usually have a ready made database, and require someone to convert these into sales.
Telemarketing is used to gather information, generate interest or a better understanding of potential prospects for particular services or product ranges.
Telemarketing takes a much more targeted approach, contacting potential clients who have already been identified as potential prospects. Team Telemarketing are experts when it comes to putting the right people in front of the right campaign, meaning that you can reach more of your demographic and waste less time on dead leads. Allowing your team to tie up the final sale, attend meetings/appointments set by our telemarketing team and work closer with customers who are interested in your product or services.
Both of these sales and marketing techniques are sure ways to engage and attract new custom, as well as maintaining a good relationship with existing customers that may be interested in new services and products. The use of telemarketing and telesales is effective and relatively simple to manage in terms of getting in front of your potential customers, this is why both remain popular and essential marketing routes favoured by businesses all over the world.