Should You Take Advantage Of The Christmas Spirit By Telemarketing Over The Festive Season?
The days over Christmas and New Year can be a difficult time for telemarketing and marketing departments to know whether to invest time and budgets. Whilst decision makers would be easier to get hold of during the Christmas festivities, it also can be a time that people don’t want to think about business or buying products or services over the phone.
Many businesses fear that calls won’t be well received over this period, and in many ways they can be right, but there are many ways you to can take advantage of the festive season to reach out and still communicate with both potential and current customers. Approaching calls with the right attitude and not hammering people with direct sales techniques can help you get a head start on the new year.
The Christmas and New Year period is famously a quiet time where people are coming together, in a good mood and generally have a relaxed attitude. Running a telemarketing campaign during this time can be a really good opportunity to take advantage of the christmas spirit in the air, your telemarketing agents will also likely be in happier and more content moods as their workload is likely to be lighter.
The key to Christmas telemarketing is keeping calls light, entertaining and interesting. Engaging your target market over this period should be tackled differently to general everyday telemarketing, there are many things to consider when choosing how to approach this calls.
Although not all businesses will work over the Christmas and New Year period this year, it is important to use this time to be grateful for your customers and keeping in communication with them can be an important and well received gesture during these unprecedented times.