Hosting Virtual B2B Sales Meetings

Mastering the art of video conferencing has been the reality for many business owners and sales teams all over the UK, as the new normal of working from home has become a must. Keeping business moving by keeping connected and developing working relationships with clients is essential for easing into the eventual resumption of business and sales practice in future. We have been highlighting some of the most important aspects of virtual B2B sales meetings, and how to keep B2B prospects engaged professionally during the pandemic.

Silence Your Surroundings

The most important element of virtual meetings is ensuring, where possible, your surroundings are suitable so that you and your client can communicate clearly and maintaining high professionalism standards. Going online to test your connection, sound and visual before the meeting begins will allow the meeting to go smoothly and sales focus a priority with your client. Equally making sure your visual is clear with no distractions is important in holding and engaging a client in your conversation, too much going on in the background can cause your prospect to be distracted and disengaged from what you’re saying.

Remember You’re Only Human

You are not the only one put into this new way of working, the whole world is adapting their business practice to the new normal this global pandemic has caused. Whether you were used to making in person sales, or telemarketing in an office with a team, your new reality is something that everybody can relate to, so remembering you’re only human and your client is too, is important to keep you calm and flow naturally through the sales call. Making your client as comfortable as possible, and ensuring that you are conscious of the unprecedented consequences of working from home and virtual meetings will create a more settled and relaxed atmosphere for everybody else involved.

Be Engaging

Probably the most difficult thing to master is keeping your B2B clients engaged during the meeting, but if you have good enough sales techniques, this should be a breeze to transfer into your virtual meetings with a little tweaking. Preparation and practice makes perfect, using visuals and making sure you’re prepared for pandemic related business concerns and objections will allow you to keep control of the conversation and impress your prospect with your well thought out insight. Using interactive visuals can also help to break the conversation up and keep the client engaged during a meeting, getting creative with your sales meetings is great for maintaining engagement and being authentic.

We expect virtual meetings to be the standard procedure for a long time to come, so developing a sales strategy that helps your brand stand out and trying new ways to engage clients via virtual meetings is more than worthwhile and an excellent investment of your time and for your businesses future.