Five Lead Generation Tactics To Smash Your 2021 Targets

Lead generation in 2021 won’t be as simple as the previous year projections thanks to the unprecedented times we are living in currently. But, there are definitely big shifts in the way you should approach your customers after the defining year that was 2020, and there is definitely a different way to handle your marketing tactics.

Take A Look Back At 2020…

Taking a look at where you’ve come from to where you are now is essential for creating better habits and a clearer strategy for the year ahead. Find your strengths and develop them, whilst more importantly recognising your businesses weaknesses to repair and refresh those things that haven’t worked.

Forget Face To Face Sales…

Face to face sales is extremely unlikely to be valuable or even possible for businesses in 2021, and is a marketing method that we wouldn’t recommend investing time or money into this year. Thanks to coronavirus it is very unlikely face to face sales and meetings will take place for a long time, so focusing your attention on other ways to hold meetings and inspire sales would be the best path to take.

Embrace Technology More Than Ever Before…

Technology is the key to communication in 2021, and the better the tech, the better the communication will be. Invest time in finding other ways to connect with your prospects, target market and customers in 2021 through the power of tech.

Personalisation Will Still Be A Big Hitter…

Personalisation in your marketing strategy should still be a strong subject, especially as customers and businesses will be feeling more disconnected than ever during the pandemic and over the last 12 months. Making your customers and target markets experience personal and unique should be a high priority for your business, and finding a tactic that works will be highly beneficial in 2021.

Capitalise on Content Marketing…

Content marketing is more popular than ever with social media, blogs, video content being looked at more than ever, thanks to numerous lockdowns and the ongoing restrictions of the pandemic. This is a great time to capitalise on content marketing and get lots of different content out there to attract new customers and build upon your reach to the wider audience. Utilise as many streams of content marketing as you can to broaden that reach to multiple types of audiences.