Telemarketing – is it Dead or Alive?

Although over the last few years, I’m sure you’ve seen articles saying that telemarketing is a thing of the past, but as more and more mass and non-human contact becomes prevalent (think social media, computer generated voice prompts etc), the human touch is actually becoming more sought after.

Gone are the days (mostly) of having your family/home time interrupted by a pesky business call – telemarketing has also matured and improved over the years. The industry has refined their game and become masters at speaking with your clients and customers to achieve the desired outcome, whether that’s market research, product awareness or setting up an appointment (while you deal with more important things that can’t be outsourced).

The new and improved version of telemarketers are skilled professionals trained to ask the right questions, in the right way and to listen – a rare skill in today’s age!

And people like it!

Businesses are always looking for better deals – if you don’t ask them what it is they want, you won’t be able to know how your product/service can best meet their needs. And as a telemarketer, you have to do all of this in the fastest time possible. This takes some serious skill!

And most businesses expect people to call to market them their services and products. A professional telemarketing person is also able to extract pertinent information during this call, as they’ve done their research and know who they’re speaking to. Whether a sale is made on this call or not, information gathered can be used to improve product/service offerings and clarify more specifically who your target market is and what they’re looking for.

Another great advantage of using a telemarketing company, like Team Telemarketing, is that we’re also able to access the right contacts for you through targeted database purchase and management.

So is telemarketing dead or alive? – we’d like to argue a firm alive, well & kicking – and it should definitely be a part of your business artillery, especially if your products/services are B2B.

So don’t hesitate – call us today to find out how we can add value to your business efforts with our professional services. We look forward to your call!