Telemarketing In A Digital Dominated Age

Telemarketing has carried a negative stigma for as long as it has been providing businesses with one of the most effective and efficient ways to generate leads, sales and profit. Now, in 2019, we find ourselves in a position to be able to communicate with each other in numerous ways and we know have better insights into our target markets without even making initial contact with any of them, thanks to social media. But what does an era lead by digital domination mean for the humble telephone call and telemarketing methods? Team Telemarketing explores…

MARKETING AUTOMATION

Marketing automation allows you to gain a better understanding of the evolving needs and wants of your target market, both current and potential customers. As we briefly touched on above, you are able to gain more insight into how your target market interact, what they’re are looking for and their current interests. This benefits your business by allowing you to be more relevant and send a more engaging message to your potential and current customers, meaning they are much more likely to respond to and show genuine interest in your products and services. You can use this information to then contact your database across outreach methods, including telemarketing. Marketing automation ultimately allows you to nurture the interest in your customers before you make that initial contact, allowing you to personalise their first experience and interaction with you.

NURTURING LEADS

When you have nailed your marketing automation set up, you will reap the benefits of your efforts with high quality and further invested leads that will be much easier to convert into sales. Your database will be receiving high quality, personalised content that will attract their interest and engage the interest of those around them. Nurturing those leads with the right message at the right time will help your telemarketing campaigns flow much better, and this collaboration between digital age methods and telemarketing can be highly successful.

QUALITY OVER QUANTITY

Telemarketing used to entail contacting as many people as possible to get the message out there and hoping to convert as many of those people as possible. Thanks to the development of digital methods like marketing automation and content marketing, is it much more worthwhile to focus your businesses attention on those leads that are engaging with your content rather than cramming in as many calls as possible with no real audience targeting, in hope of conversion. You are much more likely to see a higher conversion with well researched and targeted audiences.

If you’re not sure how to combine your digital marketing with your telemarketing campaigns, Team Telemarketing have a team of experts that can help you to develop a full proof marketing campaign that will enable you to have a better grasp on your digital marketing and telemarketing needs.