Good Questions To Ask When You’re Doing B2B Lead Generation
Handling new sales prospects should be taken with as much care as possible, nurtured research and strategy is essential for B2B sales success. First impressions count, especially with B2B telemarketing and getting it right on the first conversation is extremely important in the foundations of a potential working relationship. Many B2B teams, waste time chasing bad leads, losing crucial time and energy on the good ones, this is because their lead generation has not been well targeted and researched enough. In this post we will be sharing the good questions to ask when you’re doing B2B lead generation.
HOW DID YOU FIND OUT ABOUT OUR BUSINESS?
A great opener, “how did you find out about our business?” is a great way to establish an understanding of the connection between your business and your customers needs. It will also help you to gain a better outlook at what marketing methods are engaging prospects the most.
WHAT CURRENT COMPLICATIONS OR ISSUES ARE YOU DEALING WITH IN YOUR BUSINESS?
This is a great open question that offers a more in depth of the reasons that your prospect is looking out for businesses in your industry. It will give you an insight into how your business can offer the very best service and shows that you are genuinely interested in problem solving for their business as oppose to selling the products/services at any cost.
WHAT IS YOUR IDEAL OUTCOME OF SOLVING THESE ISSUES?
Although you may be confident that your business can fix any issues your leads may have, it is important to get a general idea of what your prospects expectations are of your products or services, and what outcome they expect to see from solving these issues.
WHO ARE THE DECISION MAKERS IN YOUR COMPANY?
This is a great question to ask to make sure that you will always communicate with those who have a direct impact on the sales you are trying to make and allows you to offer a more personalised experience as a B2B customer. It’s really important to waste as little time as possible when qualifying leads, so ensuring that you are pursuing the right person is the key.
At Team Telemarketing we are confident that our expert team can help you with qualifying leads and providing you with sales prospects with genuine interest, genuine engagement and a high rate of conversion. We offer a wide range of high quality B2B marketing services that have helped some of the biggest brands in the UK extend their customer base.