E-Mail marketing – Does it really work?

More and more telemarketing companies now are using bulk E-mail marketing now as a way of promoting their business. E-mail marketing can be an effective and relatively cheap way of promoting your business. The key here is to analyse the results. There is no point in just sending out thousands of E-mail and then sitting there waiting for the phone to ring. First of all you need a good E-Mail marketing program that allows you to track the history the E-Mails you send. Then you need to drill down into the statistics that this produces. Statistics to look out for are how many have been opened and how many have been unsubscribed to. This will give you a good idea of how successful your campaign has been. The thing not to do with any E-Mail campaign is to fall into the trap of adding attachments to E-Mails as many of these will either be caught by spam filters or rejected straightaway without being opened.