3 Crucial Tactics To Boost Your Event ROI
You can have the best set up for your event in the world but if you don’t market it correctly and with considered strategy, all that hard work and effort could go to waste and prove to be a failed investment of time and money. In this post we will be sharing some top tactics to boosting your event return of investment. Team Telemarketing already works closely with clients to help develop and market events, so we will be implementing some of our own experience first hand in our tactical insights.
ATTRACT YOUR AUDIENCE
I mean, it sounds obvious, right? But there are so many ways to attract your audience when it comes to promoting an upcoming event, but there are some more worthy of your time and more likely to attract your target market, than others.
You need to invite people, sounds simple, but make sure you send out an email invitation to the people you want to see at your event and make it interesting, otherwise it could be easily unopened and deleted in a second. Be unique, be enticing and offer your potential attendees something they cannot miss out on.
Social Media offers a fantastic FREE tool that allows you to connect with your target market and people already interested in your business, products and services. A couple ofcan set up event pages on Facebook targeting your following that can be promoted if you have a social media budget, to gain interest from those outside of your current following.
Telemarketing is another method that has been raved about when attracting audiences to events. It implements the personalisation that customers and prospects crave from brands, and allows you to gain a better understanding of what your target market expect from your event. You can inevitably stand out from the crowd if you take your invitation to this level and shows that you are genuinely interested in their presence at your event.
PLAN AHEAD FOR POST EVENT FOLLOW UPS
50% of sales are made by those who prioritise their lead generation and make instant connections with their prospects after an event, something that is usually pre-planned before the event even occurs.
Make sure you are clear before the event on data collection, what you want and need to collect from your potential customers and clients. Making sure you are prepared will allow you to achieve optimum data collection and keep things relevant to improve the quality of your leads when it comes to post event follow ups.
Being efficient in preparation for your lead generation at the event will make things much easier, and result in a much more likely successful ROI overall.
THINK OUTSIDE OF THE BOX
In order to attract a better ROI you need to offer a ROI to those who have invested their time in attending your event. Running a half hearted event that is poorly structured and poorly planned will not present a good reflection on your business, and could encourage your potential clients and customers to steer clear, and advise others to avoid you too. The real magic is in the effort you make on offering your prospects and attendees an event that they feel like was worth their time and worth investing their money into.
Team Telemarketing can assist you in all of your event marketing needs. We provide a quick and cost-effective way to make your event planning much easier. They can build on other event marketing methods, and the statistics clearly show that telemarketing maximises impact and response rates