When Is The Best Time To Make B2B Calls?
Working in sales can help you to develop a consciousness for working to get the best results. There are many factors that come into making successful sales calls and successfully converting leads consistently. Both are likely to be learned over time and best practice usually comes with experience.
Most successful sales executives learn behaviours of the people they need to speak to, and work around them. So, when is the best time to make B2B calls?
Intuitive sales representatives will have a good understanding how businesses in their target industry work. Knowing what times of day are going to be more appropriate to call is something you can learn with experience, but requires a willingness and an effort to keep an eye on what is working and what isn’t.
A study has revealed:
- 4-6pm is the best time to make contact with a lead (114% higher than the worst time block)
- 8-9am and 4-5pm are the best times to qualify a lead
- Wednesdays and Thursdays are the best days to make contact with a lead (Friday is the worst day)
- Thursday is the best day to contact a lead in order to qualify the lead
So when is the worst time? Most professionals between 10am and 12pm are getting stuck into their working day, so your cold telemarketing call is not going to be attractive and you will be very unlikely to reach the decision maker between these times.
Persistence is another key attribute when it comes to generating more sales, and you could be losing business by giving up on your prospects so easy. Persistence can pay off with up to 70% of sales being made on the second or third attempt to contact a customer.
Take the sting out of knowing when and when not to make your telemarketing calls, by hiring Team Telemarketing. Our expert team of telemarketing executives can help you to build a campaign and put your goals into action. We have decades of experience getting our clients in front of the right target market, and delivering calls that will generate more sales, more leads and more profit for your business.
