What Makes A Good Social Media Marketing Tool?
Social media is an increasingly important part of any businesses marketing strategy. Social media is one of the best way to increase brand awareness, generate leads and will ultimately help to secure more business. Social media marketing can be an extremely time consuming task, and finding ways to maximise productivity is essential for success.
There are lots of social media marketing tools on the market that promise to boost productivity and minimise time spent on scheduling, creative and much more. So what makes a good social media marketing tool?
Making sure a social media marketing tool is going to be worth it’s price point is essential. Many of the very best social media tools are actually free to use, with premium features that are opt in and usually for more intense use depending on your business needs. With most social media tools being budget friendly you shouldn’t need to worry too much about affordability as oppose to what they can actually do for your business.
INCREASE IN BRAND AWARENESS
Probably the biggest benefit of social media is the ability to hugely increase brand awareness and make genuine connections with your target market. This is why every single one of the social media tools you use should have an the ability to assist you with brand awareness, keeping that focus at the heart of your campaigns.
Whether you are using Instagram to promote products/services or editing photographs on Lightroom, every single tool you use should play their part in developing brand awareness.
EASY TO USE
Social media tools are only useful if they increase productivity and make your job easier. We can’t all be social media savvy, so making social media tools as simple to use as possible is essential. Anybody should be able to edit photos using a social media tool, it shouldn’t be a complex task. Many apps and tools will have tutorials that are user friendly that even your accountant could successfully edit an image and post to Instagram without questions asked.
Organisation and productivity should be at the heart of your social media tools framework, and any great tool should prioritise both. One of the key elements of a social media tool is the ability to organise which in turn saves you time in the long run.
ANALYTICS & REPORTS
If you are using a social media tool to schedule posts and generally manage your social media platforms from, having analytics and reports features are a key component that should not be overlooked. Having analytics and social media reports will help you to develop a better understanding of your audience, as well as knowing what content is engaging and what isn’t.
Team Telemarketing can assist you with all of your social media marketing needs, our team of experts work with you to develop the best social media marketing strategies and implement them. We offer a wide range of social media and other marketing services, including telemarketing with years of experience behind us, working with some of the biggest brands in the UK.