Top Tips For A High Quality Data Spring Clean
Cleaning up your data this Spring should be a top priority for businesses as lockdown ends and business as usual resumes over the next few weeks. Spending time cleaning up your databases over the next few weeks will increase your efficiency and improve the quality of your work as businesses start to take interest in products and services again, and setting B2B appointments as restrictions ease.
Team Telemarketing are experts in cleaning data and reinstating databases into high quality and high functioning tools. We have some great tips for your data spring clean…
Deleting Unused Data
Deleting unused data, whether that be personal information or inaccurate data that can’t be used at all, is essential for having a clearer system when it comes to using the database in the future. In line with GDPR regulations you are expected to remove personal information that is no longer in use anyway, so although this may be something you are on top of, it is important to go through and check that you have completely cleared this data out of your system.
A common occurrence on databases is duplicates, something that can be easily tackled during your data spring clean. There is nothing more annoying for both your customer and your telemarketing agents is contacting a customer more than once due to duplicates, it looks unprofessional and unorganised, so make sure you go through and ensure there is no identical data hiding in the spreadsheets.
Set Expectations For Your Data
Before you even begin the big data clean, you need to set some expectations so that your clean can run smoothly and everybody involved understands the goal. These expectations should be dependant on the quality of the data you expect in your databases, and settling for weak data can hinder the quality of your campaigns. Set goals for each piece of data, to ensure that you are working with information that can help you make high quality calls.