Three reasons your email outreach is falling flat

There are many avenues to marketing and it can be hard to get every single one right.

Email marketing is one of the most difficult marketing avenues to grasp completely and many businesses find it hard to really get good engagement from their email marketing efforts. It is a marketing method that takes a lot of trial and error as well as a lot of time investment, but with the right targeting and engagement strategies it can be a fantastic way to generate leads and sales.

We’re sharing the three reasons your email outreach is falling flat.

You’re not contacting the right people…

One of the biggest mistakes you can make and ultimately becomes a wasted effort, is contacting the wrong people, whether that be the wrong target audience or just not having your database in good shape.

Nailing your target market is essential for any business on any marketing venture, and will be the key to any campaign you run from telemarketing to email marketing. Making sure you are in tune with your audience is imperative and is something that should be top priority before you even tackle your marketing strategies.

As for databases, it is so important to maintain and have consistent quality check ups on your databases, making sure you are in contact with decision makers and that their details are correct, you will be wasting a lot of time, effort and money if you don’t have the key players contact details when you are trying to gage their interest in your products or services.

You’re not following up…

It’s a pointless endeavour to put out an email outreach campaign and not to follow it up, leaving it just to land in their inboxes without a second consideration. You will find that you get a better response from your campaigns when you are involved and engaging with those who you are trying to connect with, so following up should be at the forefront of your strategy.

You’re not personalising your content enough…

Being vague in your email marketing will objectively return a vague response or no response at all from your efforts, so it is important to really work on your personalisation in your emails and how you can go a step further to offer a more intimate consumer experience for your prospects. People don’t like to be sold to, they like to feel involved and that their personal needs are being met when parting with their money and investing into businesses.