Telemarketing Over The Festive Period
Christmas is just around the corner, but with all the hustle and bustle of the festivities and businesses tying up their loose ends for the Christmas and New Year holidays, is it a good time to be making B2B telemarketing calls? We have been taking a closer look at how you should approach telemarketing over the festive period.
Depending on the nature of the businesses you are trying to connect with, lead generation can slow down over the Christmas period. Some business will close down for the entire holiday season, some will work reduced hours and days, and some others work through it, so locking down a consistent telemarketing schedule can be difficult. Sales calls can be not well received during this time, so it’s important to get it right and communicate according to that, to ensure you can snatch some unique sales opportunities over Christmas and New Year.
Take Advantage Of The Season Of Goodwill
The period over Christmas and New Year is a generally happy time in the work place due to the famously quiet nature for all businesses in most industries. This means, you are more likely to catch the people you are trying to communicate with in a much more relaxed mood with a lesser work load. Running a telemarketing campaign could be relatively successful when it comes to taking advantage of a more relaxed working environment.
Most of your competitors will be taking full advantage of the time off over the few weeks of festivities, so this could be potentially your opportunity to get ahead of the game before the other businesses come back to hammer in hard in January. Launching your sales campaign early will ensure your target market is well aware of your business and your product when the New Year comes around, this could be an invaluable move in the most competitive markets.
Setting The Tone
Keeping calls light, engaging and interesting is a key element to setting the tone and securing the deal with prospects over the festive period. The more you can speak with and interest the decision maker, the easier it will be for your telemarketers to secure the foundations of a great business relationship. Due to how quiet business becomes over Christmas, it’s a great time to initiate productive conversation to discuss the business needs and how your product or service can provide for them.
Although not all the businesses you want to connect with during the festive season will be available, it can be a surprisingly productive time of year to start a sales campaign. Those decision makers you are able to get hold of will be more relaxed and more willing to communicate with you.