Increasing Your Sales Leads With Email Marketing
Email Marketing can be really effective for finding sales leads, IF you do it well, which can be a challenge if you’re not experienced in the in’s and out’s of email marketing methods. It has been proven that with the right method and right content, you can attract up to 40% more sales lead than using social media.
Email Marketing Campaigns are a powerful way of engaging with your customer base for both B2B and B2C businesses by keeping an essential dialogue open between your business, existing and potential customers.
So, where to start with email marketing? We’re giving you some of our top tips…
GET STRAIGHT TO THE POINT
Waffling in email marketing is one of the most pointless efforts ever, it’s a waste of time and content, so save yourself the hassle and get to the point immediately and keep it simple.
ATTRACTIVE EMAIL SUBJECTS
Making sure you email subject is attractive and able to engage your audience is essential, many people delete their emails before even reading them, so it is really important to drive traffic to open your emails with an eye grabbing subject line.
SORT OUT YOUR MAILING LIST
Make sure your efforts aren’t wasted by having a clean out of your mailing list is important when it comes to developing a good conversion of sales leads. Go through and delete all out dated information, make sure the contact details are correct and keep it organised to easily match a prospect to their details along the sales process.
Personalisation has become a very important part of marketing strategy, as our tech continues to develop to offer easier ways to create a more personalised customer experience. Many marketers have turned to and championed personalisation, finding that they are engaging with more customers who have been targeted as individuals. Making your emails personalised will help you to connect better with your prospects and in turn, create more sales leads.
SMART PHONE FRIENDLY EMAILS
There is nothing worse than sending out emails that can’t be received, again a complete waste of your effort and time, so making sure you are using email marketing software that can optimise your email content to be delivered in high quality on all formats is essential. You can test your emails before you send them to make sure they are sending to a high standard on both smart devices and desktop.
If you would like to find out more about how email marketing campaigns can help your company and how Team Telemarketing can help, please don’t hesitate to contact us.