Get Your Prospect’s Attention With These Telemarketing Tips
All of us are busier than ever, so capturing your prospects can seem like an impossible task in the hustle and bustle of modern life and business. Connecting and engaging with your prospects have never been more challenging, but there are definitely ways to achieve holding their attention if you implicate some of our great tips into your telemarketing strategy.
Manage Your Call Time Well
Your initial introductory call with B2B prospects are unlikely to last long, and as a result it is important to make a great first impression offering key information whilst not bombarding your prospect. Tailoring your approach to the type of call you will be making, whether that is the cold initial call, or a warm follow up, it is important to make sure you are using the time you have with them on the phone as efficiently as possible.
Taking an interest into the company and prospect you’re trying to sell to is so important to gaining their attention, because it will encourage the prospect to invest their time and knowledge into your call. If the prospect feels like they have a contribution and role to play in the call, it will more than certainly engage them and inspire them to offer more opportunity for you to not only sell to them, but build rapport and a working relationship.
Don’t Feel The Need To Fill Silence
If after you have ran off the purpose of the call and the key information to your prospect, it is common for a period of silence, whilst the prospect processes that and thinks about their response. There is absolutely no need for you to fill that silence, and your prospect will appreciate you pausing and respectfully allowing them space to build a response, instead of further bombarding them before they have fully engaged with what you have said.
Do Your Research
Going into a B2B telemarketing call blindly will never end well, and you will really struggle to find the confidence to hold the call, never mind gaining the prospects attention. You need to make sure you are well researched and well versed in the company you’re calling and making sure you are prepared for objections before you even dial their number.
Team Telemarketing offer an expert B2B telemarketing service carried out by experts who have no problem gaining the attention of and engaging your prospects. We have worked with some of the biggest businesses in the UK to help them achieve their goals and targets through various telemarketing campaigns that have been uniquely designed to suit their target market.