Get The Best Out Of Your Budget – Social Media Advertising
These days, if you want to make an impact on social media and rely on the traffic it can bring to your business, paying for social media advertising is the only way forward. It seems simple enough to boost a post and to let it run for however long you need to, right? Wrong! Social media advertising puts you into a huge ocean of other brands trying to get their products and promotions seen, so getting yours seen too, can be difficult if you don’t gain a good understanding of how to make your social media ad unique and click worthy. Team Telemarketing have got some great tips for getting the best out of your social media advertising budget.
DEFINE YOUR TARGET MARKET
The most crucial element to developing your ad structure, is defining your target market, something you won’t get right the first time, but after a few ads you will be able to see your insights and gain a better understanding of who is engaging with your social platforms and your content. Practice makes perfect and over time you will be able to develop your methods of targeting your market of interest.
CHOOSE YOUR PERFECT PLATFORMS
Once you have a budget in mind, it’s time to decide where you will be spending it. There are so many different social platforms from professional platform LinkedIn to more casual Twitter. Facebook advertising is the most popular form of social media advertising and you can kill two birds with one stone, thanks to their integration with Instagram. It’s something to consider carefully and understanding where your target market are likely to be on social media is important to the outcome of your advertising efforts.
MEASURE AND LEARN
Take your first social media advertising as an opportunity to measure and educate yourself on what is working, what’s not working and what you could do to improve reach and results. Most social media platforms offer detailed insights that will allow you to measure behaviours, reach and engagement from your targeted audience. Using this information wisely and developing on your experience and on your further ad campaigns will enable you to generate a better response.
If possible, using video content will optimise your success, as they are proven to engage a better response from audiences than a simple image. Video marketing is one of the hottest marketing methods of 2019 thanks to it’s success on LinkedIn and Facebook advertising results. Your video is much more likely to make an impact your audience than an image that could mean a million things. The goal is to educate not interrupt your audience, so you need to provide them with rich content that offers them something more than what you are already trying to sell them.
Team Telemarketing are experts in social media marketing and have a dedicated team of experts that can help you to develop your social media marketing strategy for best results.