Four Reasons Why Your Business Needs A Blog
Everybody and even, their dog has a blog these days and we’ve all become quite partial to not only wanting to consume as much information as possible, but also to offer as much content to our followers, our customers and our peers in equal measure. In the same breathe, every single business has a website, and if your business doesn’t you’re not going to get very far in the digital age. Due to the density of businesses with websites and the competition in all industries and markets growing rapidly, having your basic website simply is not enough anymore, and with that in my mind, we move onto the importance of a blog. In this post we will be explaining the four very important reasons why your business needs a blog.
BLOGS ASSIST WITH BUILDING A BRAND
Branding is the make or break when it comes to the development and ongoing success of your business, and it is simply not just enough to offer a service and expect customers to fall at your feet. Branding allows you to differentiate and stand out amongst your competitors, offering a tone and a personality to your business, this is something a blog can work wonders for. Your blog can be a reflection of the brand’s ethics, morals and goals, offering engaging and useful content to your target market and a wider audience will attract attentions to your business, products and service and generate a good brand reputation.
YOU WILL LOOK LIKE AN EXPERT
Looking like an expert and being an expert are actually the same thing when it comes to blogging because you will only be able to offer the knowledge and experience you already have when you start writing your blog. When you are in a position to offer engaging, interesting and useful information to not only your customers, but also your peers and competition in the industry you will be seen as an authority in your field.
DRIVES TRAFFIC TO YOUR WEBSITE
Having something worth clicking on that isn’t a sales pitch or an enticing product offer will really benefit and increase the traffic you see coming into your website. Of course, social media is one of the biggest sources of website traffic right now and utilising your social media platforms to promote your blog posts as well as creating engagement worthy content that people want to read, will really see your website visits soar.
SEARCH ENGINE OPTIMISATION
Search engine optimisation is something every business is constantly striving to achieve with many different marketing strategies, in hope to get to the top of page one in the search engine rankings. Higher ranking equals more traffic and more traffic means more customers, so how can having a blog benefit your business when it comes to SEO?
Written posts, image based articles and videos are all beneficial to the SEO train you will need to be riding to get a look in on those higher rankings and for this reason, blogging is crucial for your business if you want to benefit in the search engine rankings. Back linking on your blog, use of keywords in your blog and embedding videos into your blog posts will all benefit your business hugely.
So what are you waiting for? Get your business the audience and customers it deserves by utilising blogging in your businesses marketing strategy and reap the benefits of higher website traffic, higher SEO rankings and build a great reputation and relationship with your target market. Not sure how to get started? Get in touch with Team Telemarketing today and let our experts in our content writing team assist you with getting your blog up and running today!