Can Telemarketing Help You To Retain Customers?
There is a wealth of proof that retaining customers is more likely to be profitable than to find new ones, which is why it is imperative to retain your existing customer’s business. Telemarketing is one of many avenues that businesses use to connect with customers but is usually associated with generating new leads and new target markets. So, can telemarketing help you retain customers?
One of the most common issues with retaining customers, is that businesses focus on, what they deem to be, the more lucrative customers. Treating them like VIPs, whilst the smaller customers, who could become lucrative, are neglected and eventually get a better product or service elsewhere.
BUILD RAPPORT
Building rapport with your customers from the very first point of contact and ongoing is one of the most influential ways to retain business with your customers. Building a relationship and familiarity with your clients is so important and highly valued by your client or customer. This kind of skill and strategy is something that needs to be done by experienced and confident telemarketers, so if you don’t have those members in your team already, we cannot recommend outsourcing enough, the difference in using experienced telemarketing agents compared to inexperienced will make a massive difference.
FOLLOW UP CALLS
When you sell a product or service to a new customer, make sure you’re checking in with them on how they’re getting on with it. Not only does this show your customers that you care about what they think instead of just the sale, it also is beneficial for your business to get customer feedback and potentially weaknesses with your products and services.
NEW PRODUCTS
Most marketing campaigns entail selling new product launches to new customer databases, when in reality your existing customers are more likely to be interested in your new products as oppose to those who may have never considered buying from your business before. It gives your existing customers a sense of being ‘in the loop’ and included in the development of the business and products, something they will value greatly.
ACCOUNT MANAGEMENT
Regularly updating and reassessing accounts with existing customer could result in an unexpected sale. You can use telemarketing to update details of your customers over periods of time whilst checking they’re still happy with their product and services, get feedback and offer something extra or an upgrade to what they already have.
