Can Social Media Marketing Impact Your SEO?

Social media has rapidly become the ultimate communication platform for connecting with target audiences and customers for all sizes of business. Social media has so many more benefits than just a line of communication between business and customer, it helps to build brand personality and reputation, allows you a platform to promote your business and network with like minded people – but can it benefit your search engine optimisation efforts? Are your efforts wasted trying to optimise your social media for SEO success or can it play a part in ranking at that number one spot? Team Telemarketing takes a closer look…

According to Google itself, social media is NOT a direct SEO ranking factor. So that’s it, SEO does not play it’s part? Well not quite, and as with all things SEO, it’s complicated.

SEO experts have been trying to tackle the social media SEO approach for sometime and experts believe there is a correlation between likes, reshares and backlinking on social platforms and the SEO ranking of the website. It has not been difficult to find evidence across the internet of social media making an impact on a businesses ranking, for example Hootsuite carried out a specific experiment that has blown the argument out of the water with it’s staggering results. 

So what are the ways you can implement some SEO strategy into your social media marketing that will actually pay off?

Create Engaging Content – Creating engaging content should be the number one priority of any business hoping to be successful both on social media and with SEO. Popular content is fun, engaging and useful to it’s reader, but most importantly it needs to be relatable enough to be deemed share-worthy. When creating these engaging posts make sure you are back linking to your main website page to ensure you engage that audience and harness the traffic you need.

Engage With Locals – Integrating into your local community on social media will really help to develop your brand and build trust with your customers. In terms of SEO, search engines are looking for how well you engage with your surrounding location of business. Use local hashtags, local business social media chats and pay attention to what is going on in your area to achieve social media and SEO success.

Increase The Visibility Of Your Content – By this we mean grow your following, grow your engagement on individual posts and grow your audiences. How do you do this? Make your content as visible as possible by using keywords, commenting on relevant and trending topics, using hashtags that are relevant, strong in use and trending.

If you’re not sure where to start with your social media marketing or search engine optimisation, or both, Team Telemarketing is here to help. We have a number of resources and experts that can help you to develop your social media marketing strategies whether that is integrated with search engine optimisation or not.