We are still demanding interaction with ‘real people’, say researchers.

September 28, 2009

Companies that do not provide a basic interaction are risking alienating their consumers and prospective customers according to the latest research by Invomo.
The research carried out has found that 40% of customers prefer purchasing on the telephone than online. While the internet seems the easiest way, people out there still need to speak with someone to get that ‘human touch’.
CEO of Invomo, Nick Wiley, stated that: “Companies that only have a web strategy for serving orders are missing out on significant proportion of business.”
This is proof in itself that consumers would rather speak directly to a company and be assured by an understanding voice, rather than a few clicks of a website.
3,000 consumers over 18 voted and results detailed that more than quarter were more confident in a company who they could speak to and 20% found it easier.

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