118 777 to take on the 118 118 twins!
October 5, 2009
Manchester based 118 777 have caused quite a stir in the directory enquires world by slashing prices, beating 118 118 by 25% and BT’s 118 500 by an amazing 53%! Calls to the new ‘number on the block’ have almost trebled in such a short-time now that the public are realising the savings that can be made.
Chris Earle, Unicom operations director, said: “The success of 118 777 in the relatively short time it has been operational proves you can deliver a high-quality directory service for a fraction of the cost of our competitors.”
Due to the popularity of the number and its Manchester roots, Unicom have plastered 118 777 imagery across Manchester Airport, giving the company a massive advertising boost, not that it seems they need it!
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Perhaps the real question is what each service charges for calls from a mobile phone since this is a larger volume of calls than those from BT.
But of course no-ones tells you that…except it is now set out in my blog article here. http://www.aqa.63336.com/blog/mobile-regulation/are-you-being-ripped-off-calling-a-118-dq-service/