Why You Should Use Email Marketing For Your Business

Email marketing can often be overlooked by small and medium businesses and dismissed as a bit of a waste of time, but in reality it is one of the most effective marketing streams that you can have for your business. Email marketing is not just for the elite businesses with a trillion customers, it has a significant impact on businesses of all sizes and is more than a worthwhile task if you have somebody who can create engaging content with an attractive design. In this post we are exploring some of the many reasons you should be using email marketing for your business.

COST EFFECTIVE

First and foremost it is extremely cost effective, with a really low expense compared to the return of investment if successful. If you employ a marketing professional for your business or outsource to people like Team Telemarketing, obviously the expense will be higher than doing it yourself, but of course it takes skill and experience to build an email marketing campaign that can have a huge return of investment and engage with your customers, something worth considering. The set up of the email campaign itself is minimal, and by adding a free add on into your website that allows your customers to sign up to your email newsletter, you can attract more readership.

DIRECT CONTACT WITH CUSTOMERS

Usually, you will set up a clause that allows you to pluck emails from customers who have purchased a product or service from you, which usually involves them opting in or out, however you do it, you will find most contact you are having on your newsletter is with existing customers who have bought from you. This means, you are having direct contact with your target market and customers that are interested in what your business provides, something that is an incredibly powerful and influential tool in your attempts to generate leads and further sales.

EASY TO TRACK 

You will find that almost all email marketing tools used by professionals have excellent tracking tools built into them that allow you to see what is working, what is engaging readers and what isn’t. Usually in other marketing channels such as social media advertising, it is difficult to track what is actually happening at both ends of the spectrum unless you are proficient in Google Analytics, again these results can be here or there. With email marketing, almost all the reputable tools available with give you a clear and concise result on your campaign.

EASY TO PERSONALISE & TARGET

Email marketing is so easy to personalise to individuals or groups of customers that you think may be interested in certain products or services. You can also target customers at different stages of the buying cycle, the possibilities are endless in how you can encourage more purchases or convert interest into a sale. There are extensive tools that can allow you to connect with your customers at all points of the buying cycle which allows you to influence the customer more intensely and nurture their interest.

There are so many possibilities with email marketing, some of which you may have not considered possible. Ensuring you are within the guidelines of GDPR is important and something we can help with at Team Telemarketing. Team Telemarketing can help you to develop, design and deliver to your customers and target market via email marketing. We have a wealth of experience on offer that could give your email campaign the sparkle it needs.