Why Cleansing Your Database (Data) is important for Your Business

What is Database cleansing?

Data cleansing is deleting, modifying and updating out of date, inaccurate or duplicated data. 

This is extremely important if you wish to maintain a smooth workflow that is data dependent. For example if a client’s email address has not been recorded correctly, an automated email system you have set up will fail to send through necessary information which can result in lost sales.

Similarly it can annoy customers if you have the wrong name for them when you call or contact them.

Like throwing a wrench into the works this will frustrate your business. The goal of Database cleansing is to minimize these errors and put systems in place to keep your data clean going forward.

Every department within your Business holds key information that would benefit the other departments around them. As your business grows and new divisions in your company come up, they tend to develop their own systems to house information concerning their everyday activities. As you grow you will need to bring together such relevant information so that everyone is working from the same song sheet and you have one central system where all your data is stored. 

This will lead to fewer errors, better customer engagement, customer retention and to optimised performance.

Types of Database Cleansing

Bear in mind, this is not a one-time process. It is like tending a garden and must be done on a semi regular basis to ensure only the best produce (or in this case results).

Database cleansing is continuous as it merges new comprehensive data produced by each department every day and makes sure it is clean and accessible for all to use and understand

Manual Data Cleansing

This involves a person or more going through each pile of data to correct typos and errors, labelling and carefully inserting missing information into records.  The individuals or teams would also be responsible in the eradication of out-of-date records so as not to disrupt the workflow or occupy much needed space.

Electronic Data Cleansing

In this process businesses make use of Database cleansing software that is customized and atomised to suite specific needs and goals. Most companies store their data electronically today and if you do it is time to start.

The software is programed to follow set rules and procedures for cleansing your data and keeping things up to date. This makes managing big data so much easier and gives you more time to focus on other important aspects of your business. Correct data has also been shown to have a positive effect on sales and your bottom line. 

We offer date cleansing services. Click here to learn more.