Why Are First Impressions So Important In Telemarketing?
The art of delivering a great first impression is often overlooked, when in fact it can be the difference between securing a sale and losing a potential customer. Being conscious of creating a great first impression will make the call more enjoyable for both the customer and the agent, and will make things much easier when it comes to closing the sale and getting the prospect on board with what you have to offer.
Although you won’t always be successful with everyone, making sure you inject the same energy into every call, good or bad, consistently, will definitely get your team as close as it gets to a 100% success rate. We’re sharing some of the key factors to leaving a great first impression, and most of them are very simple yet effective.
SETTING THE TONE
The very first impression you will leave on your prospect will be from the tone you start the call with, so making sure you’ve mastered this is essential for opening up a positive call ahead. If you are too pushy, trying to bend the rules or rude when trying to get through the gatekeeper you will leave a last reflection not only on yourself as a telemarketer but it will translate that the business holds the same tone in the way that they operate. Setting the tone by remaining polite, informative and professional throughout, even in rejection, is really important and will assist you in taking the call further and developing a good working relationship with customers early on.
DO YOUR RESEARCH
If you are targeting B2B prospects, doing your research about the company/brand you are contacting is so important when it comes to leaving a great first impression. Leaving the impression that you have taken the time to research into the companies relevant objectives that align with the product or services you intend to sell to them will set you apart from other telemarketers.
PUT THEIR NEEDS FIRST
Putting the needs of your prospects first is a great way to leave a good first impression. Making your prospects the centre of the call is a great way to not only get their attention gripped but will also help you with understanding their needs to better suit your products or services to their business. If you leave your prospect feeling heard and feeling like they contributed in a call that was a mutual discussion versus a pitch heavy sales call, you are sure to leave a good first impression.
At Team Telemarketing we specialise in good first impressions, and can help your business set the right tone to prospects. We offer a wide range of telemarketing services to suit your business needs, with calls delivered all over the world by expert telemarketers.
