Using Your Database Effectively
The database you build for your business is the most important element of your telemarketing campaign. It offers a vital framework to your campaign and allows you to contact the right prospects. By understanding how to utilise your database effectively, updating regularly and making sure that it is in line with the current regulations, you effectively and successfully get the most from your telemarketing campaign. In this post we are exploring the ways that you can maintain and keep your database in check to make effective.
RESPECT YOUR CUSTOMERS WISHES
It is incredibly important to respect your customers wishes when it comes to your database. A huge importance to your database is taking the appropriate action when an individual or business no longer wants to be contacted by you, it is important to respect their wishes and remove them from your database with immediate effect. When creating a database it is important to ask your prospects HOW they would like to be contacted, whether that be by phone, post, email or other communication, this is good to record to have an understanding of how your marketing plans can be executed. GDPR has become a massive factor in databases this year so ensure that you are explicitly requesting consent from your customers before you contact them.
REGULAR DATABASE MAINTENANCE
Giving your database a deep cleanse, often is important to ensure the quality of your leads are high and the information is up to date. A great way to ensure a database is up to date is to check details with your customers on a regular basis. Every time a customers contacts the business, ask them to just quickly confirm their details, and update any changes. Getting your team into the habit of regularly updating and keeping the database tidy is extremely important and only has positive effects on the future business.
IN LINE WITH THE LAW
Ensuring that you are always up to date and in line with ongoing changes to regulations and data protection laws is imperative to your business. GDPR has been in affect since May 2018 and ensuring your cooperate with the guidelines and rules that are set is important to do, unless you are happy to be in the market for a very large fine. Updating your privacy policy is one of the main updates that need to be made in line with GDPR, these are designed to make customers aware of how their data is going to be used should they accept the terms. Data protection is not only important to be on the right side of the law, but it also shows your customers that you are a responsible and trustworthy business worth investing their time and money in.
Databases mould your marketing strategies and offer opportunity to broaden your businesses success, so recognising and remembering how important it is to treat your database like treasured gold. Without customers your business cannot grow and your database is the hub of your customer existence, look after your database and your database will look after you.
