Turning To Telemarketing During The Second Wave Of Coronavirus
Telemarketing was said to be a dying technique to reach and communicate with prospects since the dawn of social media, however, with the Coronavirus pandemic gripping the globe, telemarketing has seen it’s advantages thrown back into the spotlight when it comes to building Coronavirus secure marketing plans.
Businesses have been thrown into turmoil since Coronavirus pandemic hit the UK back in February, and with the second wave of the pandemic coming thick and fast, business owners have to take action to sustain the second wave that is said to have the potential to claim another 500,000 jobs and cause the breakdown of over 25,000 small and medium businesses.
Telemarketing shone through the pandemic as a reliable and Covid safe way to connect and communicate with potential and existing customers, the human touch that in reality has been taken from us this year, can be offered through the power of telemarketing communications during this pandemic.
Leading with empathy is crucial during this difficult time for everyone, and ensuring that you acknowledge these struggles during your pitches and conversations with potential customers is essential. You will need to show a great level of understanding and patience as prospective and existing customers navigate through this time of uncertainty, there is no room for aggressive sales tactics in 2020, something that should be nipped in the bud immediately if you are embarking on a more telemarketing focused campaign over the coming months.
Often, businesses will follow up and apply pressure to prospects during a campaign, something again, we don’t advise going too strongly on during your ambitions to succeed in your telemarketing campaign. Understanding the right approach during COVID 19 doesn’t have to be difficult, as we are all in this together, experiencing the same restrictions and struggles. Being pushy will only result in a desperate reflection on your business versus a business who wants to genuinely benefit and build a relationship with a client or customer. Using relatable experience with your clients will let them know that you value and appreciate their time and their circumstances moving forward.
If you are not sure how to approach your telemarketing campaigns during this global pandemic, Team Telemarketing is here to help. We have been working all year with businesses who are facing the same issues as every other to build better customer relationships and add value to your business, with empathetic approaches to our telemarketing campaigns, whilst providing real successful and positive results.