Tools To Track Your Brand and Key Words on Social Media

Social media monitoring has become a huge part of successful online marketing in recent years.

It gives you the ability to monitor how effective your social media presence is, as well as, provide strategies on how to improve it.

Here are a few of the best social media monitoring tools that are reliable:

1. Awario

Awario is one of the best social media monitoring tools. Its social media monitoring gives real time results and allows you to prioritise your responses. Any keyword can be monitored – whether it is a brand, a sentence or a common word.

Awario also offers useful analytic functions, allowing you to monitor the growth of your mentions over time and identify top influencers by social network, comparing reactions to different campaigns over all platforms. For example, if Nike and your best friend mentioned you at the same time, then the Nike mention would be at the top of the list.

2. Mention

Mention is one of the most well-known social media monitoring tools. For a social media marketing team, it enables users to share mentions with other members and assign tasks to them.

With a straight forward interface, it is very easy to use. Whenever there is an increase in the number of mentions, its analytics support feature notifies you. It tells you influencer sources, sentiment analysis, location and even has language filters.

3. Brandwatch

Brandwatch is a social media monitoring tool, especially good for large agencies or businesses with multiple users with different needs.

Analysis is Brandwatch’s most powerful feature. It does offer real time monitoring across all social media platforms, and has a perfect dashboard for sharing and administration. Brandwatch’s historical data can reach as far back as 2010, depending on your plan.