Three Ways To Improve Lead Generation With Content
Content marketing has become more and more popular over the last few years, and every good business will be dipping their toes into content marketing to improve lead generation and gain better brand awareness.
Research has proved that businesses who are B2B marketers gain over 50% more leads by regularly updating their blog and news pages on their website with refreshing and informative content that can be shared around social media and gain a wider audience.
Despite being relatively easy to get started with creating content, businesses often put the idea on a back burner, but there’s no better time to get started and start attracting more web visitors, and more importantly, more leads. Team Telemarketing are sharing the simple ways to improve lead generation with content.
In order to target the right audience for the right leads, you need to be creating the right content. Using keyword tools to find the keywords that are relative to your business, industry and target market mutual interests is essential for attracting the right crowd to your content.
Google have a fantastic keyword planner tool that can help you with finding the right keywords staying up to date so you don’t necessarily have to.
Be An Expert In Your Field
Making your content and blog the go to guide for professionals in the industry your business falls into is a really great way to attract more leads and a wider audience. Making sure you are creating content that offers something more than a 5 minute read and gives the reader to take away from it, whether that be a new piece of knowledge or inspiration for their own work.
Shareable On Social Media
There’s no point in creating content on your website, if your audience doesn’t know it exists, so make sure you are creating social media posts to go with your content that are engaging and worth sharing. Identifying the right platforms to put your content out to and at what time will be a trial and error situation, but over the period of a month or so, you will be able to see which platforms are most worthy to invest your content into and at what time of day, with social media analytics to guide you.
Team Telemarketing offer content and social media marketing solutions to kickstart your content marketing journey without having to invest too much energy or time into the ins and outs of what will work and what won’t. Our team of marketing experts can help you to develop a content marketing plan, as well as giving you full support to get your content attracting the right leads.