Three Ways To Get Your Prospects Talking
One of the biggest challenges you will face in B2B telemarketing is getting the prospect engaged enough to get a good flow of conversation. However, when you do finally get that prospect engaged it becomes much easier to keep them interested and build a great relationship and rapport with them. We have three ways to get your prospects talking…
KEEP IT SIMPLE
Keeping it simple is the key to opening up a more two way effort with your call and encouraging your prospect to speak up. Be clear and concise when you open the call, introduce yourself, the company and the reason for your call in a short introduction. Try to avoid using closing questions in your first few minutes speaking, don’t use phrases like ‘finding out if you’re interested’ and ‘we might be able to help you with’.
ASK OPEN QUESTIONS
The use of open questions is an absolute must in any form of telemarketing and is a particular trick of the trade that every successful sales team masters to engage and attract prospects. Open questions can’t be answered with a simple yes or no, and encourages prospects to think a little deeper about their answer and inevitably react in a more responsive and engaged manner. . Open questions are most likely to begin with ‘What, When, Why, How’ and finding what works for you, your business and your customers is essential for success in B2B telemarketing.
SHOW GENUINE INTEREST
Being passionate about your products, service and business is one thing, but being passionate about the people and businesses you want to serve with your products or services can make your business a cut above the rest in your industry. Showing genuine interest in your prospect, including their needs, wants and problems that need solving is essential for building a working and genuine relationship with your customer. B2B telemarketing is all about communicating in a way that is beneficial, professional and meaningful, prioritising these three things will really help to create a better bond between you and your prospect.
Team Telemarketing are professionals when it comes to building and nurturing relationships between business and customer, with years of experience in the B2B telemarketing industry. We have helped some of the biggest businesses in the UK build genuine relationships with their B2B customers. Check out our website to find out more about our telemarketing services and much more.